At Jiu Jitsu, we’ve noticed an unexpected trend: supermodels stepping off the runway and onto the mats. This surprising connection between high fashion and Brazilian Jiu-Jitsu has caught the attention of many, including supermodel Gisele Bündchen, who’s been spotted training in BJJ.
The world of modeling and martial arts might seem worlds apart, but they share more common ground than you’d think. In this post, we’ll explore how Brazilian Jiu-Jitsu is transforming the lives of supermodels, both on and off the catwalk.
From Catwalk to Combat: Supermodels Embrace BJJ
The Unexpected Fusion of Fashion and Martial Arts
The worlds of high fashion and Brazilian Jiu-Jitsu (BJJ) appear incompatible at first glance. However, a growing trend sees supermodels trade their stilettos for gis. This unexpected fusion reshapes perceptions and challenges stereotypes in both industries.
Physical Demands: Runway vs. Mat
Modeling requires long hours of standing, precise body control, and maintenance of a specific physique. BJJ, in contrast, demands strength, flexibility, and endurance. Surprisingly, these different physical requirements complement each other well. The core strength and body awareness developed through BJJ translate into improved posture and movement on the catwalk.
BJJ: A Supermodel’s Secret Weapon
For many models, BJJ serves as more than just a workout. It acts as a mental reset button, offering stress relief from the pressures of the fashion industry. The discipline required in BJJ training helps models maintain focus and dedication (qualities equally valuable in their modeling careers).

Gisele Bündchen: A BJJ Success Story
One of the most notable examples of this trend is Gisele Bündchen. The supermodel started her BJJ journey in 2021 and has since achieved a blue belt. Bündchen credits BJJ with helping her become the “best version” of herself, both physically and mentally.
Other models like Mia Kang have also found success in martial arts. Kang attributes her improved body confidence to training in Muay Thai, stating it transformed her life after struggling with body image issues.
Redefining Beauty Standards
This trend extends beyond individual success stories. It sparks a broader conversation about strength, empowerment, and redefining beauty standards in the fashion industry. As more supermodels step onto the mat, they transform not only their bodies and minds but also reshape the very notion of what it means to be a model in today’s world.
The impact of this fusion between modeling and martial arts reaches far beyond personal transformations. It challenges long-held stereotypes and paves the way for a more diverse and empowering representation of beauty (both on and off the runway). This shift in perspective sets the stage for our next exploration: the mental and physical benefits that BJJ brings to the world of modeling.
How BJJ Transforms Models
Mental Resilience Through Grappling
Brazilian Jiu-Jitsu (BJJ) builds mental toughness in ways few other activities match. Models face intense pressure in their careers, from tight deadlines to harsh criticism. BJJ provides a constructive outlet for this stress. This mental fortitude translates directly to the runway, helping models maintain composure under the spotlight.
Enhanced Body Awareness and Posture
The physical demands of BJJ lead to improved proprioception (the body’s ability to perceive its position in space). This heightened body awareness proves invaluable for models who must strike precise poses and navigate runways with grace. Additionally, the core strength developed through BJJ naturally improves posture, a critical asset in the modeling world. Many practitioners report standing taller and moving with more confidence after just a few months of training.

Self-Defense Skills Boost Confidence
The most transformative aspect of BJJ for models is the boost in self-confidence that comes from learning effective self-defense techniques. The fashion industry can be vulnerable to various forms of harassment, and knowing how to protect oneself physically translates to emotional strength.
Flexible Training for Busy Schedules
Models often struggle to maintain consistent workout routines due to their hectic schedules. BJJ offers flexibility in training, with many academies providing multiple class times throughout the day. This adaptability allows models to fit their BJJ practice around photo shoots, runway shows, and travel commitments.
Community and Support
The BJJ community provides a supportive environment that contrasts sharply with the often-competitive nature of the modeling industry. On the mats, models find camaraderie and mutual respect, fostering friendships that extend beyond the gym. This sense of belonging can be particularly valuable for models who frequently face isolation and pressure in their professional lives.
As models continue to discover the transformative power of BJJ, we see a shift in the perception of beauty and strength in the fashion industry. This evolution challenges long-standing stereotypes and paves the way for a more diverse and empowering representation of beauty, both on and off the runway.
Redefining Beauty Through Strength
Breaking the Mold
The fashion industry faces criticism for promoting unrealistic beauty standards. However, supermodels who embrace Brazilian Jiu-Jitsu (BJJ) challenge these outdated notions and redefine beauty and strength. Gisele Bündchen and Mia Kang lead this charge. Their dedication to BJJ training showcases that strength and athleticism can coexist with traditional beauty standards. This shift transcends physical appearance; it changes the mindset of what a model can be and do.
Empowerment on and off the Runway
BJJ empowers women in the fashion industry in numerous ways. The confidence gained from mastering complex techniques translates directly to increased self-assurance during photo shoots and runway walks. Models report feeling more in control of their bodies and careers after they start BJJ training.
Brazilian jiu-jitsu empowers women to embrace their inner strength and face adversity head-on, enabling them to conquer obstacles and thrive in all aspects of life.

Inspiring a New Generation
The impact of supermodels practicing BJJ extends far beyond the fashion world. Young women and girls now have role models who embody both beauty and strength, challenging the notion that these qualities are mutually exclusive.
Many women join BJJ classes, citing inspiration from models like Bündchen. Women-specific programs provide a supportive environment for those who want to follow in the footsteps of these trailblazing supermodels.
Changing Industry Standards
The fashion industry takes notice of this trend. More brands feature models with athletic builds and showcase strength as a desirable trait. This shift reflects in advertising campaigns that highlight models’ physical abilities alongside their aesthetic appeal.
Fashion photographer Nick Knight recently stated, “The most interesting models today bring something extra to the shoot. The discipline and physicality of martial arts training shines through in their work.”
Final Thoughts
The unexpected synergy between high fashion and Brazilian Jiu-Jitsu has created a powerful movement that challenges stereotypes and redefines beauty standards. Supermodels like Gisele Bündchen have discovered the transformative power of BJJ, using it to enhance their physical and mental well-being while inspiring others. This fusion of modeling and martial arts has far-reaching implications for both industries, with the fashion world now celebrating strength and athleticism alongside traditional beauty ideals.
Gisele’s jiu-jitsu journey sheds light on how this martial art complements even the most demanding careers while fostering personal growth and resilience. The convergence of modeling and BJJ reminds us that strength and beauty are not mutually exclusive, encouraging diversity in both fashion and martial arts. It paves the way for a more inclusive and empowering future, breaking barriers and inspiring positive change across industries.
At Souza Grappling Co., we offer a range of classes including Jiu-Jitsu, Muay Thai, and Yoga, catering to all skill levels. Our 3,000 sq. ft. facility provides a supportive environment for individuals to discover the benefits of Brazilian Jiu-Jitsu (and other martial arts). We believe in the power of martial arts to transform lives and build confidence, and we look forward to welcoming new practitioners inspired by trailblazers like Gisele Bündchen.
